Unit 9 P4

Unit 9exploring original product publicity P4 explain the reasons behind the choice of media in a successful promotional campaign. Brandon Baumgart IBS 1c P4 recitation 3 30 may 2012 Mrs. Daymond From mouth-to-mouth to TV and Internet. In 1886 when coca plant cola started they didnt had TVs, radios and Internet to tell tribe they dumbfound invented roughlything new. So everything was from mouth-to-mouth, with the flyers, the newspapers or big wall paintings on high buildings.Later they could attention deficit hyperactivity disorder the radio in this list. And that status they still harbor provided how do they do that now a day? They do that most through and through the TV bequeath al the happy people who drink nose candy and with the happy and bright colours and their slogan OPEN HAPPINESS. Why adept the TV and Internet and non on the radio for example? Because if you uplift a commercial on the radio you further find and not see the commercial yet on TV you SEE and H EAR the commercial and because of that you want a Coke.The number one reason is that to the highest degree everybody has now a day a TV, a computer and a smartphone with internet, so poop has to go with their time and now they have a general site about all the different kinds of beverage the have, they likewise have a coca Cola web shop, a Cola diet site, a Cola goes green site and umpteen to a greater extent. every(prenominal) these sites argon for people want to know more about Coca Cola or buy their stuff. Coca-Cola uses direct marketing in many ways. First, the company partners with various restaurants, movie theatres, etc. to carry its product.Unit 9 exploring creative product promotion P5 design a promotional campaign for a give product/service to get a line the needs of a given campaign/creative skeleton unclouded throw sludge Havelaar products Brandon Baumgart IBS 1c P5 Version 1 27 January 12 Mrs. Daymond Table of contents 1. Introduction 2. shake brief 3. Cr eative brief 4. Budget and time lining 5. vagary board 6. Conclusion Introduction In this task you design a promotional campaign for a given product/service to occupy the needs of a given campaign/creative brief equitable trade Max Havelaar. unobjectionabletrade since 1988Max Havelaar butt was founded in 1988 by Nico Roozen and Frans van der Hoff in response to an urgent call of deep brown farmers in Mexico. Aid is good, but a sane expense for our cocoa is give out. Then we dont need to hold or hand, they argued. With a fair price for burnt umber beans, small farmers take matters into their own hands. I hope you will lift up as much I will with typing this report. Campaign brief Background to the proposed campaign The Max Havelaar Foundation grants since 1988 in the Netherlands, a assay-mark of coffee at a fair price for producers in the market.The green light was developed in consultation between Mexican coffee farmers and a Dutch aid organization. The organization is further supported by ICCO, an unsectarian organization for development. The initiative was copied Max Havelaar is now to a fault the soma of the only independent fair trade punctuate for foods whose producers in Latin America, Africa and southeastern United States Asia by buying a higher price than the world price is paid. On top producers receive a premium as an extra.The name comes from the book Max Havelaar (1860) by Multatuli, which injustice is made of coffee farmers in the former Dutch East Indies. The mark guarantees that organizations of small farmers or plantations in developing countries receive a fair price for their products. Although the mark, partly because of his name, peculiarly evokes associations with coffee, it is also found in ice cream, tea, chocolate, honey, cocoa, fruit juice, rice, wine, beer, sugar and fruit. admit the make Oke, under that name bananas, oranges, pineapples and mangoes sold, may Fairtrade / Max Havelaar sound out.In addition on tha t point are other brands such as Ben & Jerrys (ice world 100% fairtrade), Verkade, Swiss Noir (chocolate), Penotti (chocolate spread) and Fair Trade Original (an array of products). There are also several supermarkets (such as Albert Heijn Pure and Honest and Lidl Fair Globe) that cull to sell fruit to sell under their own brand of short letter Fairtrade / Max Havelaar label. In January 2010, the supermarket chain PLUS the largest commitment to fair trade made. From this date all bananas Plus sells Fairtrade / Max Havelaar certified. In 2011, the SPAR supermarket organizations and jaunty followed suit.The foundation itself is acting in any of these products, it provides only the label that guarantees a fair trade. In 2004, 3% of the Dutch coffee and 2% of the Belgian coffee certified under the Max Havelaar label. In many countries there are foundations that comparable goal and same working method. The Max Havelaar label is now (2009) in some 23 countries and used products come from some 55 countries. Of these, approximately a half million farmers directly (and workers) benefit. These organizations have joined the international Fairtrade Labelling Organizations (FLO).The Fairtrade mark (the international version of the Max Havelaar label), with 2006 receipts growth of 40%, the largest increase was in the United States where coffee gross r take downue quadrupled. In January 2006, the Max Havelaar label a big campaign in the Netherlands to focus on products with its brand to establish. The advertising slogan no discount, but advantage, with a wink referring to the price war between the Dutch supermarkets, wanted the label to highlight that the products are more expensive, but that a component part of the proceeds benefit the producers them. we are going to do it big than in 2006.We want more people to be aware about the prodcuts they buy. We are going to show in our commercials small movies about were their cheap coffee comes from and where our coffee com es from. Also we are making a FaceBook page and a Twitter page to keep them updated. Objectives To increase awareness of the product through advertising from 36% to 46% by the end of the year 2012. And that more people buy our products. Target markets Is everybody who does the grocery and anyone who knowingly lives and want to meet others with the same respect that you take yourself expect from others.Product/service specification at once you can find the Max Havelaar Fairtrade starting line not only coffee but a wide range of products such as chocolate, fruit, wine, tea, spices and even on ice and peanut butter. Also adorns the label on products such as cotton bath towels, blankets, shirts and curtains and flowers. The Max Havelaar Fairtrade Mark is the only archetype that the Triple P of sustainable development People, Planet and Profit completely covers. through and through a guaranteed fair price creates the label space for both frugal development and environmental improve ment and kind progress.Fairtrade system that makes it a laughable model with the highest standard for sustainable development. People The identity of the Max Havelaar label is primarily associated with social justice. Respect for human rights and labor standards, according to the subscribe to and Conventions of the United Nations, are the starting point. But social progress is not as the basis for prosperity and ecological health is destroyed. Planet Farmers crystallise that is why many organizations turn to constitutional farming. Part of the products with the Max Havelaar Fairtrade Mark also has an organic label.But the Max Havelaar label itself represents a healthy environment. transaction with soil, water, air and biodiversity in Fairtrade bound by rules. Basic standards to be met as a condition for certification. The system also offers guidelines for further improvement. Profit And the fiscal area, because thats not without. The space created by a fair reward for goods sup plied. by better trading conditions to improve poor farmers Fairtrade gradually their living standards. They have tools at hand to invest in their operations and their environmental performance, with organic certification often represents the pinnacle.Fairtrade in the third P belongs right there. He suggests farmers are able to trust the future to work on sustainable development. Creative brief Background/introduction We are Cherry ruby-red, one of the most efficient advertising agencies. Established in 1991 we filter out to offer the greatest service possible putting the client at the centre of business. Target markets Is everybody who does the grocery and anyone who knowingly lives and want to meet others with the same respect that you take yourself expect from others. Women respond most favourably to social responsibility messages.Design marketing materials aimed at women. The age group 25-34 respond more favourably to socially responsible messaging. People identify with fair return and employee treatment. Wealthy people and people who buy gifts often tend to do it online and in boutiques. A great website, product reviews, and well-trained sales people will help you sell. Promotional/advertising objectives Create consumers demand and awareness for the Fair trade products Max Havelaar proud to be fair. Promotional/advertising proposition That the products they buy must stay fair too the farmers and for the customers. Support Fair trade * Empowerment * Poverty * Conservation * Social improvement * plunder environment * Development * Transparency * Co-operation These points will make a better world. Tone of voice Serious, friendly, green, everyday and FAIR. Mandatory inclusions Max Havelaar fair trade logo, Max Havelaar website, available at the better supermarket. Budget and time Promotional Designs For Campaign Costs Logo DesignEmail DesignPostersLeaflet DesignNewspaper Advert DesignWebsite DesignCommercial on TV 50. 00160. 00 395,48 (25 needed at 15, 82 each)140 (2000 needed at 7p each)900300 paid for the year 11. 00 Maximum Budget Of ? 15. 000,00 Total Cost ? 12. 945,48 We want the ads come out in the holiday period because people will give and buy more in this season because it stands for togetherness, joy, bighearted and caring for fellow creature. Conclusion This was a very interesting task. straight I know more about how too make a simple promotional campaign. And also know more about Max Havelaar Fairtrade products. Such as that Max Havelaar is not a brand. Max Havelaar Foundation is part of an international umbrella Fairtrade Labelling Organizations (FLO). I hope you have leared as much as I have.