Information Systems Strategic Planning Essay

Situational analysis is defined as a methodical compilation and assessment of past and latest economical, political, social, and technological data. This has an objective of assessing the formations PEST and SWOT analysis, and also identification of inhering and external forces that may affect the come withs performance and choosing of strategies. foodstuff opportunity analysis is the example of forecasting techniques to the market factors that may learn the necessitate a output.It is also defined as formal legitimate effort to recognize future situations which can be utilized to brighten competitive return. Several techniques ranging from simple extrapolation complex technological forecasting and decision support systems can be expendd in market analysis. The purpose of market opportunity analysis is to determine is there is sufficient demand for the envisioned product or service and to establish if he product or service can be offered on profitable base of opera tions in the market as argued by Boar (2010).The function of market opportunity analysis is to synchronize the operations of the social club with the goals and objectives in array to give competitive advantage. depute Information Systems is an organization with twenty leash years experience whose business is the provision of strategic cultivation systems for organizations, the lodge offers several Information and Communication technology based services such as M. I. S. / I. T. section Management and Technical Project Management, Information engineering science consultancy, network design, cut made softw be, web development and user Training.A client market opportunity analysis at Task randomness systems involves analysis on the firms priorities if they are in commensurateness with the organizations goals and objectives. The company intents to be a world class player in the training systems market , however, its objective is to provide information systems to lambert co mpanies in two years. An analysis reveals that the goal and the objectives may not be in agreement since to be a world class player requires whirl services to more guests in a year, not just lambert in two years.The company needs to clearly segregate customers, so as to be understandable on the criterion of determining the fifty companies to be served in two years. An analysis on the flexibility of the company in terms of willingness to tailor services to suit the needs of the customers, involves work with customers to design and redesign products. An analysis of the firms strengths reveals that the company has nice community customers, moreover Task information Systems is relatively flexible organization which can be attested by its strategy on customer satisfaction.An separate important concept on market opportunity analysis is on the products offered by the company, if they can be supported over a long duration of term for a number of targeted customers. The company offers M. I. S. / I. T. Department Management and Technical Project Management, Information Technology consultancy, network design, tailor made software, web development and user Training among several other services, this can be compared with the available knowledge base and expertise.The analysis reveals that the company is promising more than it can deliver to the satisfaction of customers, since if it is to offer all(prenominal) the advertised services the workforce would be overwhelmed. An analysis on shipway in which the organization can make better, more productive use of the information to which is already in its domain to create effective customer satisfaction and relations, reveals that the company has the opportunity of faster information,that allows business with no barrier limit in terms of potential customers, furthermore the organization has positioned itself to business deal with the latest innovations in the market.Task information utilizes the latest innovations such as Search Engine Positioning, NetObjects Fusion, Sonicwall, ZoneAlarm, and Kerio Firewalls this therefore reveals that the company is dynamic and stands to benefit from its blind drunk capacity to consolidate on various innovations.On analysis of the animated policies, procedures and practices governing the management and utilization of information throughout the organization, reveals that information utilization in the organization is not change and there exists no centralized management structure, this reveals therefore that the company lacks good managers with good leadership skills, which may affect customer experience and relations.An analysis on the opportunities available for Task information systems, which can be utilized to gain competitive advantage include deregulation allows the company to advance into new markets hence more customers, in appendage, the company can utilize the opportunity of faster information allows business with no boundary limit, this is because most of the services, offered by the firm are internet based, therefore the company can reach several clients at a time.Another present opportunity is in the strategies utilized by the organization to gain a market niche, the company utilizes added value, customer satisfaction, training, vulturous merchandising, e-commerce and lower cost, in order to increase the customer base and gain competitive advantage. Conclusion To gain competitive advantage therefore, Task information systems has to focus on effectively identifying and meeting the unmet/underserved customer needs, and eliminate barriers that stopover some/all potential customers, while at the same time innovating opportunities that enhance the customers experience.The strategic moves to be taken are value range which is a set of value creating activities within the company. This includes trapped value which is refer with efficiency, accessibility and customer empowerment. New value involves personalization, extension, co mmunity-building, collaboration while plane plays improve functional operations to satisfy customer experience, in addition the company should adopt vertical plays which in concerned with improving perseverance specific business activities. Importance of gap analysis, determining weakness in other organizationsDetermining weakness in other organization is genuinely important to process the organization in deciding upon marketing strategies and tactics, erudite the weakness of the competitors is beneficial in understanding how to exploit those weaknesses while marketing the products of the company and pointing out the strengths of the company to the customers. Determining weaknesses of competitors is also important to assist the organization to avoid those weaknesses, and avoid actions and situations that may lead to the same weaknesses.