Media Equation Essay -- essays research papers fc

The media equation is a supposition developed by two professors of communication, Byron Reeves and Clifford Nass, at Stanford University. The theory is simple. They state that volume treat the media as if they were reliable, hence the equation media = real life. Basically Reeves and Nass be saying that people on an unconscious level perceive the media as real. People resume objects of the media are talking to them personally. Reeves and Nass view things such as computers, televisions, radios, and other medias as inanimate objects. They dont believe that these objects are roughly to get up and move as if they were alive, but that the objects that relay the media are reacted to as though they were alive. Reeves and Nass credit the slow pace of evolution as the reason that the human race responds socially and naturally to the media The Human wittiness evolved in a world in which only humans exhibited well-to-do social behaviors, and a world in which all perceived objects were real physical objects. Anything that seemed to be a real person or perplex was real. So we havent yet adapted to the twentieth nose candy media that only depict images, but which themselves personify the characteristics of human actors. (Griffin, pages 375-376)To prove their theory Reeves and Nass held experiments. One is an experiment that they did with television. They gathered a group of students to participate. The goal of the fill was to show that responses to television content could be changed when the television sets were assigned finicky roles. (Reeves and Nass, page 122). They took two groups of students and gave them specific tasks. The first group was to watch two separate televisions, called specialist TVs. One TV was identified as intelligence and the other unrivaled was identified as Entertainment. For each TV the participants wee in different chairs. The other group was to watch one TV with both news and entertainment, called generalist TVs. The TV was labeled newsworthiness and Entertainment. The students who watched the specialist TV said the news was more principal(prenominal) and the entertainment was more interesting than the ones who watched the generalists TVs. Consistent with the hypothesis that specialist TVs bear more representative content than do generalist TVs. (Reeves and Nass, page 135)The other exper... ...fore, with all the qualifications met for a good theory I would say it is impregnable to say that this is a very good theory. Bibliography1.Geiger, Seth Reeves, Byron. The Effects of medical prognosis Changes and Semantic Relatedness. communication interrogation Vol. 20 April 1993 pages 155-171.2.Griffin, Em. Communication, A First belief At Communication Theory. San Diego McGraw-Hill, 2000.3.Leshner, Glenn Reeves, Byron et al. Switching take The Effects of Television Channels on the Mental Representation of Television. Journal of Broadcasting & Electronic Media Vol. 42 Winter 1998 pages 21-33.4.Moon, Youngme Nass, Clifford. How Real Are Computer Personalities? Communication Research Vol. 23 December 1996 pages 651-670.5.Nass, Clifford Reeves, Byron Leshner, Glen. Technology and Roles A Tale of Two TVs. Journal of Communication Vol. 24 pages 122-136.6.Nass, Clifford Sundar, Shyam S. Is Human-Computer Interaction Social or Parasocial? Human Communication Research August 17, 1994 114-126.