Marketing Communications Assignment Example | Topics and Well Written Essays - 3000 words

Marketing Communications - Assignment Example There are several marketing tools that are used by the companies for the purpose of promotional activities. Campaign is one of the techniques that are often used by the companies to promote a brand or product. The following report is based on the Vodafone and its operations in the UK market. It is seen that the present situation of Vodafone in the market is not too good as from a market position of third place in the market it will be falling back to the last place. This has happened due to the decision of BT to take over EE and decision of Hutchison whampoa the owner of three to take over O2. This will be causing a major change in the mobile landscape of the country and the company needs to change the marketing strategy that the company uses. The company must make use of integrated marketing communication and a new campaign should be launched in order to increase the market share of the company. The present scenario and the application of the integrated marketing communication are studied based on the application of SOSTAC model. SOSTAC model is an important tool which is utilized for planning campaigns. Marketing strategies are designed on basis of this model in order to evaluate current situation properly and formulate plans for future growth. Different planning activities can be easily structured through SOSTAC model. SOSTAC planning model was developed during 1990 to facilitate easier accomplishment of tasks by marketing practitioners. This model encompasses certain factors such as situation, objectives, strategy, tactics, actions and control. Situation indicates the current marketing scenario. Objectives reflect upon key tasks to be accomplished through marketing strategies. Strategy relates to the path which needs to be followed in order to achieve set goals or objectives. Tactics outlines the method that can help in reaching set targets. Action is the plan framed by