Liberated and society Essay

Some products portrayed women as the traditional categorywife like Shake n vac does with their commercial. However the house employ was fairly modern for the season as it had huge windows, which for the time were very modern and the furniture was better than the average shown in television system programmes of the time, signifying a pose class house. However the woman in the relate is non middle class but she is portrayed as running(a) class. The woman is portrayed as enjoying doing the housework and when the person purchases the product they too stand enjoy doing the housework. During the period of the reach women were portrayed as macrocosm able to throw away a job but the majority were pipe down in the house unemployed and cooking and cleaning.However throughout the huge art object of the twentieth century women were campaigning to be liberated and auberge did not agree with this at all. The liberation began in the early part of the twentieth century after the Fir st World War in the midst of Christmas 1914 and 1918. The big push came in the nineteen sixties and women started to appear more in labourments like in the Fairy Liquid mention in the mid-sixties. Women being liberated started a huge difference in the get of advertize containing women.The graph below shows what happened to women in publicize and as you can see the amount of adverts which contain women steadily goes up.From about the nineteen mid-eighties onwards women were used as sex objects more unlike previously. For cause Lucky Strike used a woman as an upperclass character model, whatever topic the men wanted to have and something the women wanted to be. However companies like milk Tray use women in a more sensual and seductive way. For modeling when the lady walks out of the shower in a dressing garment whilst drying her hair and finds the box of Milk Tray on her dressing table. As contrary to the Oxo advert in the early nineteen eighties which showed the traditi onal female parent serving her husband and then later on feeding a whole family. Oxos adverts on television have always been grand term campaigns, which started off with Katie which lasted for eighteen eld and then moved onto a family after surveys had been carried out.In the nineties women were used as sex objects to evoke to the male population for the majority of the time unless the product was obviously aimed at women. For example Wonder Bra used a woman to advertise their product however the advertisement may have also captured a small male audience because of the visual aspect of the advert. This is the same for the wheel the clock panty hoses, which was unveiled in the late eighties.Many adverts do in the nineteen nineties recognised a niche in marketing when creating their adverts for their campaign, which was aimed at the male population. For example if an advertising campaign were to be aiming at men then they may appeal to their sexual weakness. This is what H(agen- Dazs has done, they have used a good-looking male to appeal to the women and they have used a good-looking female who happens not to be wearing much. The advert also has the hidden meaning of the product being a seductive ice cream.At present day there are many an(prenominal) adverts on television usually aged between twenty to on average about thirty-five and also some adverts. Like the bespeak line car insurance advert for example, which used an over 40, middle class woman because it was the same age range as the advert was targeting. The majority of the adverts which use women without much on are normally demonstrate in magazines, which helps the producers to target their audience more effectively, also they have a fair idea of which age range may see them if in magazines instead of on the television. However this is not always the case because some companies may use channels on Sky or digital which people have to pay for to watch, which again allows the advertisers much more truth in who they are targeting.Throughout the last century women in advertising has changed dramatically as well as the way in which advertising occurs through our daily routines. This is a change, which most probably will not stop. Women started off in the beginning of the century as being icons in which men aspired to have and who women aspired to be. Women then changed along with societies opinions and as wars were fought not in effect(p) abroad but equality for women as well. This liberation led to women appear more frequently in advertising and appearing more in the work place than they may have done twenty years before. I feel that women in advertising is a good thing because society is equal and therefore women are just as in all probability to purchase goods as much as men.