CASE20    SouthWest in 2010: Culture, Values and Operating Practices    1.        The first   render that comes to mind when analyzing SouthWest Airlines is the sheer volume of passengers that theyre   unresolved to move. Exhibit 1 (C-277), Total Number of Domestic and   outside(a) Passengers Travelling on Selected U.S. Airlines from 2000-2009, paints a vivid picture as it shows how SouthWest just b low-toneds their competitors a mood in that category.         maybe the  intimately impressive characteristic of  southwest is the consistency of its success,  course  after(prenominal) year. In response to the 9/11 the other   hit the books airlines cut their flights by 20 percent and laid   drear 16 percent of their workforces.  Southwest had its own unique   move up up for responding to this crisis.  Southwest demonstrated caring by avoiding layoffs altogether, and by couching its  ending in terms of taking care of our people.  Southwest  power saw these difficult times as an  prosp   ect to increase its  aim and expand the availability of its product to the  escape public. This was based on Southwests long standing policy of maintaining low debt levels and relatively  exalted levels of cash on hand.             Lastly, I was  genuinely impressed with the way SouthWest treats its employees.

 Beginning with the meticulous hiring  dish to make  genuine the best people are hired, and through and through the span of their careers, where  invariable efforts were made to  sustentation their training with-it and keep them happy, creating a competitive advantage which other companies did not have. The dedi   cation the  accompany has, from top to botto!   m is admirable and should be used as an example for any business.    2.             SouthWest has been  truly impressive in its use of the low-cost/no-frills dodge to attract customers and keep costs down in the U.S.  national market. The use of features  such as the rewards system, and a  lifter pass  speckle avoiding the Surcharges, Baggage Charges, Rewards Processing Fees, Ticket  purchasing Fees that many of its competitors have...If you  indispensability to get a full essay,  differentiate it on our website: 
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