CASE20 SouthWest in 2010: Culture, Values and Operating Practices 1. The first render that comes to mind when analyzing SouthWest Airlines is the sheer volume of passengers that theyre unresolved to move. Exhibit 1 (C-277), Total Number of Domestic and outside(a) Passengers Travelling on Selected U.S. Airlines from 2000-2009, paints a vivid picture as it shows how SouthWest just b low-toneds their competitors a mood in that category. maybe the intimately impressive characteristic of southwest is the consistency of its success, course after(prenominal) year. In response to the 9/11 the other hit the books airlines cut their flights by 20 percent and laid drear 16 percent of their workforces. Southwest had its own unique move up up for responding to this crisis. Southwest demonstrated caring by avoiding layoffs altogether, and by couching its ending in terms of taking care of our people. Southwest power saw these difficult times as an prosp ect to increase its aim and expand the availability of its product to the escape public. This was based on Southwests long standing policy of maintaining low debt levels and relatively exalted levels of cash on hand. Lastly, I was genuinely impressed with the way SouthWest treats its employees.
Beginning with the meticulous hiring dish to make genuine the best people are hired, and through and through the span of their careers, where invariable efforts were made to sustentation their training with-it and keep them happy, creating a competitive advantage which other companies did not have. The dedi cation the accompany has, from top to botto! m is admirable and should be used as an example for any business. 2. SouthWest has been truly impressive in its use of the low-cost/no-frills dodge to attract customers and keep costs down in the U.S. national market. The use of features such as the rewards system, and a lifter pass speckle avoiding the Surcharges, Baggage Charges, Rewards Processing Fees, Ticket purchasing Fees that many of its competitors have...If you indispensability to get a full essay, differentiate it on our website: OrderCustomPaper.com
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