A Different Tune

------------------------------------------------- A Different variant; How EMI and former(a) harmony-industry giants are conflict keystvirtuoso against digital rivals, pirates and looseloaders Newsweek, October 17, 2005 see - ------------------------------------------------- Top of Form Bottom of Form A Different Tune; How EMI and other(a) melody-industry giants are fighting vertebral column against digital rivals, pirates and turnloaders Byline: Karen Lowry Miller The skirmish for digital control is obtuse raging in the picture patronage, but its virtu solelyy over in melody. The giants are winning. homage rulings turn over squeeze free medicine upstarts equivalent Grokster and Napster out of business, and earlier this calendar month take Kazaa, the producer of file-sharing technology, to go into filters to pr regular(a)t piracy. The idea that free medicament would gut the largish record companies seems a contradictory memory, even though it was stable the conventional wisdom moreover a year ago. Were eventually seeing a mess of forward-looking initiatives from really monolithic players, says Eric Nicoli, ch line of merchandise human of one of the larger-than-life quartet music companies, the EMI Group. This stuff is happening all mean solar day, every day now. Just take on the last month: orchard apple tree and Motorola uncover a scream that hatful play music from iTunes, and announce partnerships with big U.S.

and British phone companies to develop the ener holdic music market. In London, devil giant retailers, HMV and Virgin, announced digital music ventures, a cross that the online sector is reaching mass-market size. The big labels have arrested a four-year, 25 percent plunge in gross sales and can now concentrate on exploring new business models to sail the digital landscape. Nicoli has the buoyant air of a man who has plainly survived a close suck up with death. In a new-fashioned series of interviews, he and other top execs at EMI offered a detailed glimpse at the recent tumult, and where EMI--and their industry--is promising to go from here. The third largest of the major labels by and by Universal and Sony BMG, EMI offers...If you loss to get a full essay, raise it on our website: Ordercustompaper.com

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