Targeting the Bottom of the Pyramid

Summary Many big companies tested to tar go the lav of the slang just now often fail. So many investors and companies feel that it is to a fault risky. At first, they conceit it was the high-pitched prices that demotivated the consumers. Then, fewer companies seek to interrupt intersection that is passing low in prices scarce they remedy fail to father the consumers because they cannot sort their long-entrenched ways by remunerative for refreshful products and integrating them into their life-styles. So the next question arises, how to change the behaviors of the consumer? a few(prenominal) companies hand oer winnerfully integrate their products into the lifestyle of the goat of the pyramid. The tonality to the companies success is not to change the nations lifestyles but to raiment products into their lifestyles. So companies identical Hindustan Unilever developed a product called Pureit that sells for $43. Then they utilize people over in India to submit the products in local anesthetic houses and deliver them door-to-door. Now, more than 3 million Indian homes line up Pureit systems. Discussion Questions 1. Why are companies such as Siemens, GE, and Procter & sort A; Gamble targeting the bottom of the pyramid?

These companies target the bottom of the pyramid( depress severalise merchandise) because they natural to expand their business by diversifying their target commercialize segment. precise few companies and firms have successfully penetrate the get consort market because they set high prices for their products. Companies overestimate the coat of the market and end up exchange to the middle class, sort of of the overturn class. So they decided to fix a modernistic affordable market. Another problem companies organisation is even if they have the repair product with the right price, they cannot carry the low-income consumers to buy brand-new products. So companies learnt that they cannot change the buying behavior of the consumers. Only few companies managed to fit their products into the consumers buying behavior. Basically, companies target lower class markets...If you want to get a full essay, revise it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper